About Watford Town Centre BID

Watford Town Centre BID is a private, not-for-profit limited company, funded by nearly 500 businesses and organisations operating in the BID area, via an annual BID levy. You may have previously known us as Watford BID, we changed our name to Watford Town Centre BID in Summer 2023.

BID stands for ‘Business Improvement District’ and there are over 330 of them in the UK. BIDs are a great way for local businesses and organisations to work together to tackle issues that affect their trading environment. Problems which are too large or widespread for any one business to address can be solved by all businesses coming together to finance and manage improvements. This can increase footfall, make it easier to retain staff, solve difficult issues and ultimately result in higher profits.

Watford BID Ltd began trading on 3 April 2016 and is currently in its second BID term, of five years, following a successful renewal ballot in February 2021.

We aim to deliver the projects and services set out in the BID business plan 2021-2026.


The BID levy

We are funded primarily by all the eligible businesses and organisations in the BID area paying an annual BID levy. This levy income allows us to deliver against the BID business plan. It is also used to lever in more funding; for example, from public sector agencies, grant bodies and sponsorship during the 5-year term, maximising the potential funding stream and the benefits that the BID can achieve. Over the course of its first term, in 2020/21 Watford Town Centre BID generated 29% additional income, which was reinvested back into the BID area to support businesses.

Watford Business Against Crime

If your business suffers at the hands of shoplifters or individuals carrying out antisocial behaviour then we encourage you to join our Watford Business Against Crime (WBAC) scheme.


Contact our BID office and arrange for our WBAC co-ordinator to drop in and see you.

Find out more

Get the latest news

Stay informed about the latest news and events in our town. Subscribe to our newsletter and receive updates on community events, local news, and more.

    Let’s LinkUp

    Watford LinkUp is a platform created exclusively for people working in BID businesses to connect with each other and share information. We have partnered with the Watford & West Herts Chamber of Commerce to extend the reach to their members and give all users the ability to:

    • Connect with Watford Businesses and employees
    • View and upload news and events
    • Access exclusive promotions and discounts available only to LinkUp users
    • Start discussions and chat with local employees
    • Access resources such as footfall data and minutes from Board meetings

    As a BID member, by signing up you will have editor permissions allowing you to add your own news, events and offers – it’s a completely free form of B2B marketing aimed at local organisations and their staff.

    Create your profile and become a part of our growing Watford business community!

    Dates for your diary

    Here are details of any upcoming BID meetings or events.

    For Watford Business Against Crime members, our monthly meeting takes place on the 1st Wednesday of the month, at 10.45-11.30am at One YMCA, Charter House.

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    Watford Expo

    This long-standing business event serves as a dynamic platform that brings together businesses from across the counties, of Hertfordshire, Bedfordshire and Buckinghamshire offering a day filled with opportunities.

    The event kicks off with a networking breakfast followed by the business exhibition opening at 9am. During the morning there will be complimentary workshops sharing useful tips to help your business grow.

    The exhibition concludes at 1.30pm followed by a networking lunch with a visit from the Watford Mayor, Peter Taylor and an additional compelling guest speaker, Jamie Claret, CEO of Autonomate, who will be sharing his insights on how automation and AI can transform the way businesses operate.

    The 3 Counties Expo is particularly beneficial for business owners, managers, and charities seeking valuable networking, new leads, business awareness and connection opportunities.

    Booking a stand allows your business to be visible. Every business needs visibility and for people to know and understand what services you offer.

    To secure your participation, whether it be booking a stand, reserving a spot at one of the networking events, or obtaining a free visitor ticket, please click on the link below



    Breakfast with the BID

    Register for free tickets: https://www.eventbrite.co.uk/e/884775686897?aff=oddtdtcreator

    You’re invited to attend the first ‘Breakfast with the BID’ on Tuesday 30 April 2024, 8.30am – 10am. Come along and meet the Watford Town Centre BID team, learn more about the BID’s priorities for 2024 and meet other BID members and town centre partners. You’ll also be the first to view our newly rebranded office space.

    To ensure we can cater for all those able to attend, please RSVP by Friday 26 April using the highlighted Eventbrite link above, and let us know if you have any dietary requirements by contacting enquiries@watfordtowncentre.com.


    BID Social

    Register for free tickets: https://www.eventbrite.co.uk/e/884791173217?aff=oddtdtcreator

    Watford Town Centre BID’s social event takes place from 6:00PM – 8:00PM at Thekaa, a brilliant Indian gastropub located at 151 The Parade.

    Not only is it a great opportunity to have a fun evening out with your team, but it’s also an opportunity to meet in an informal setting with others who work in our town.

    It costs nothing to attend and there will be free food and drink tokens provided to enjoy – Thekaa have an incredible selection of authentic Indian dishes for you to try!

    *Please confirm with the BID team in advance that you are planning on attending these events.