Our Winter in Watford marketing campaign returned over the Christmas period of 2022 as we sought to promote Watford as an fantastic destination for the festive season.
We once again used winterinwatford.com to promote what events, activities and festive dining options were available to Watford town centre visitors. We utilised our social media platforms and B2C channels to promote all those things plus gift ideas that could be found in our town.
Marketing
- Tree base Winter In Watford design to encourage website visits
- Digital ads to drive traffic to the website including display advertising, Google search ads, and social media ads
- Social media content from Watford BID and Visit Watford
- Heart Radio Adverts
- Features in Watford Observer
- Leaflets distributed to local businesses
- JC Decaux digital board advertising
Results (graphics)
- 2,921 Winter in Watford website users (83% increase on 2021)
- 330,000+ people reached on Facebook (5% increase on 2021)
- 90,000+ accounts reached on Instagram (25% increase on 2021)
- 72,000+ users reached on Twitter (-8% decrease on 2021)