Premium Car Parks has partnered with Atria to offer those in the local area access to parking at the exclusive discounted price of £4.90 per day.

This unique parking solution means local employees can park as much as they like on the days and times PCP operates in each of Atria’s four car parks.  Premium Car Park members also benefit from the following:

  • On-site manned security, along with full CCTV coverage, monitored 24hrs per day.
  • Automatic Number Plate Recognition, which allows you to come and go without the need for a ticket.  You may enter and leave as many times as you like per day, for one single charge.
  • One monthly direct debit in arrears.

In addition to this, the Watford Town Centre BID team is working with PCP to exclusively offer members their first day of parking completely free with promotional code WATFORDBIDFIRSTDAYFREE – see the T&C’s below!


Premium Car Parks operating hours in the Atria car parks, are as follows:

  • Palace Car Park Monday – Friday: 7am – 10pm
  • Charter Car Park Monday – Friday: Open 24 hours
  • Queens Car Park Monday – Friday: 7am – 9pm
  • Kings Car Park Monday – Friday: 7am – 9pm

Please note that this heavily discounted parking scheme is for regular parkers only.  There is a minimum charge in place which consists of clients needing to meet the minimum usage requirement of four parking visits per month.

To claim your free first day parking with us, all you need to do after signing up is email with the promotional code WATFORDBIDFIRSTDAYFREE.  This credit will then appear on your first invoice. For Premium Car Park’s full T&C’s please visit:

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