Our popular summer floral displays will return to Watford Town Centre in June 2026, funded by our BID! team is well placed to deliver for levy payers across both Watford Town Centre BID and the new Watford Clarendon BID. Our former Watford Town Centre BID Manager, Kara Mesiano, has moved into the role of Chief Executive and will lead the BID into this exciting new five-year term. The rest of the team and their BID roles are listed on page 3 of this newsletter.
Watford BID Ltd are currently recruiting for two new roles: a Corporate Business Support Manager to support engagement with Watford Clarendon BID levy payers, and a Digital Marketing Executive to further strengthen the promotion of both Watford Town Centre and the Clarendon Road district. For any queries regarding the new BID team structure, we recommend you read our full news article on our website, contact the BID team or come along to one of our BID Drop-ins (details on page 16). A favourite with local employees, residents and visitors – the beautiful display of flowers are provided by Amethyst Horticulture. We will have a mixture of hanging baskets, tiered planters and barrier baskets decorating our iconic bridge. We will also have additional planters for West Herts College and the Town Hall Quarter.
The floral displays add colour, vibrancy and greenery to the town during the summer months, enhancing the town centre experience for its users. The flowers will be implemented in June and will remain in our town centre until September when the climate is no longer suitable.

