Watford BID Business Improvement Grant Scheme 2025/26
Objective & purpose of the grant
The purpose of the grant is to encourage businesses to look at their business and see what improvements can be undertaken to enhance their offer, develop their business and maximise their business potential and improve consumer/customer experiences.
The objectives are to improve both the physical feel of the town centre and to encourage a high quality product and consumer experience.
Examples of activities the grant can be used for:
•Shop front improvements, including signage – all applicants would be encouraged to liaise with Watford Borough Council in respect of design and colours
•Developing a website with online purchasing capabilities
•Internal improvements which improve the customers experience, this will need to illustrate a changed environment for the consumer
•Specialist staff training (non-statutory) which improves/enhances customer service
•A significant event, which clearly demonstrates benefit for the business and the town. The applicant will need to demonstrate they have all the relevant permissions in place, and have a marketing and promotional plan in place, with adequate resource committed to delivering it
Application form
Business Improvement application form 2025-26.
Business Improvement criteria 2025-26.
This grant fund is being supported with additional funding from Watford Borough Council.
