Committed to your business
Vote YES for our future
We have now launched our business plan for 2026-2031 detailing our plans for over £3million worth of investment for Watford Town Centre.
It will only be possible with a YES vote from our levy paying businesses in the upcoming ballot from 12 September – 9 October.
Visit ballot.watfordtowncentre.com to view and download our business plan, read about our commitments over the next five years and find out how to vote in the upcoming ballot.
Our vision
Our vision is to maximise Watford Town Centre’s potential as a dynamic, safe and welcoming place where its businesses flourish. We aim to create a vibrant destination that attracts visitors, supports enterprise and encourages investment.

Our mission
Our mission as an organisation is to deliver the five commitments we have outlined in this business plan for 2026 – 2031. Our projects and campaigns are chosen and funded by levy paying businesses, with the overarching purpose of improving Watford Town Centre for its businesses and users.

Our five commitments
Enhance the town centre experience
Crime reduction, public realm enhancements, accessibility.
Promote Watford Town Centre
Marketing, events, campaigns to boost footfall and communication.
Support business growth
Training, town centre performance insights, support services.
Champion collaboration
Partnering for shared success and influence.
Embrace sustainability and innovation
Greener initiatives and forward-thinking ideas.

Reflecting on past successes
Over the past two terms, Watford BID Ltd has made a significant impact on our town, delivering key projects and investments that have helped revitalise the area. From improving the appearance of the town through public realm enhancements, to hosting events that attract shoppers and visitors, our work has supported businesses in becoming more visible and accessible.
Find out more about our projects, campaigns and achievements in our 2026-2031 business plan, or by visiting watfordtowncentre.com.
Why a ‘YES’ vote is Crucial
The BID’s success over the last 9 years is a direct result of the collaboration and support of levy payers like you. A ‘YES’ vote in the upcoming ballot is crucial to continuing the momentum and funding the next phase of growth for Watford Town Centre. With the challenges facing high streets today, it is essential that we work together to ensure Watford remains competitive and appealing to shoppers, visitors, and businesses alike.
A third term will allow us to build on the progress we’ve made, fund key initiatives, and continue to advocate for the needs of local businesses. This is our chance to shape the future of Watford Town Centre, and we need your support to make that happen.

BID BALLOT
Key dates
12 September 2025: Ballot opens
28 September 2025: Deadline for proxy nominations
9 October 2025: Ballot closes
10 October 2025: Ballot result announced
31 March 2026: Last day of current BID term
1 April 2026: First day of third BID term (if successful YES vote)
How to vote
- You should receive one ballot paper for each property that you are eligible to vote for by post. If you do not, please email: enquiries@watfordtowncentre.com.
- Please check that each ballot paper has its own return envelope.
- Complete the ballot paper putting a cross (x) beside your choice to retain the BID for a further five years or not.
- Write your name in BLOCK capitals and your POSITION in the business and then add your SIGNATURE.
- Each ballot paper must be returned in its own separate envelope.
- Return your completed ballot paper(s) by post in the pre-paid envelope provided. Or alternatively it can be returned by hand to Watford Town Hall.