Watford Town Centre Business Improvement District (BID) have introduced a brand-new set of lamppost banners to prominent streets in the heart of Watford.

Watford High Street, The Parade, Market Street, Clarendon Road, Queens Road, Watford Market, Charter Place and Kings Street each has their own unique banner design utilising the Watford Town Centre branding.  Arrows are employed on selected banners to help town users navigate their way around Watford Town Centre.

The lamppost banners, designed by Watford-based marketing agency We Are Acuity, also have icons that showcase the range of business sectors that can be found in each part of Watford Town Centre.  Whether it’s retail, places to eat, services or entertainment & leisure, the lamppost banners help to inform town users of what they can expect to find within each part of Watford Town Centre.

Glen Hempenstall, Marketing & Communications Manager for Watford Town Centre BID, said: “We’re fortunate to have visitors to our town for such a variety of reasons, and so we wanted to introduce a set of designs that would showcase just how much Watford Town Centre has to offer. 

Many people come to visit Watford High Street and Atria Watford shopping centre for the fantastic brands and independents they possess, but we also want to inspire users to explore the likes of Market Street, Queens Road and Kings Street which are all home to wonderful businesses and hidden gems.  We hope the wayfinding element will help the flow of footfall around the entirety of Watford Town Centre, whilst also adding a splash of colour and vibrancy to our dynamic town.”

There is a total of thirty-six lamppost banners in Watford Town Centre, and they will be in place until March 2026.  The colourful designs complement the BID-funded floral displays which were also introduced in June 2024 and set to bloom throughout the summer months.

This project is just one element of Watford Town Centre BID’s work to provide additionality above & beyond the services provided by local authorities.  Visit watfordtowncentre.com – the website displayed on the new lamppost banners – and follow @WatfordTownCentre on social media to find out more about the range of projects and services provided by the BID team, funded by over 400 businesses that make up the Watford Town Centre area.

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